NBA and food legend Shaquille O’Neal isn’t the obvious choice among basketball commentators to promote Krispy Kreme‘s massive one million doughnuts giveaway. The perfect choice is, of course, Shaq’s broadcasting partner and frequent foil Sir Charles Barkley.
Barkley has made it known over the years that Krispy Kreme is is favorite thing in the world to eat — and both Shaq and Charles have a reputation for being able to consume large quantities! (Barkley in the video below attests: “This is the greatest doughnut ever.”)
But it’s Shaq, not Charles who Krispy Kreme hired to help promote its June 7 #NationalDoughnutDay giveaway. Because — famously — Barkley is not on social media (though there are a few dogs called Charles Barkley that have pretty strong Instagram followings).
So Shaq beats Barkley twice — he takes the endorsement money that social media snubber Barkley leaves on the table. And then Shaq rubs it in saying: “Go to Krispy Kreme this Friday, June 7th, for National Doughnut Day. One million free doughnuts for everyone, except Charles Barkley.”