On November 9, 2011, amid much fanfare and media attention, the city of Milwaukee unveiled their latest campaign to promote safe infant sleep. The images are disturbing to say the least — they were designed that way.
“Co-sleeping deaths are the most preventable form of infant death in this community,” Barrett said. “Is it shocking? Is it provocative?” asked Baker, the health commissioner. “Yes. But what is even more shocking and provocative is that 30 developed and underdeveloped countries have better (Infant death) rates than Milwaukee.”