Jenny Hanna Goldfarb is the founder of Mrs. Goldfarb’s Unreal Deli, a vegan twist on corned beef. She grew up in New York City where her great grandfather (Morris Gross) owned several delis and where Jenny consumed a lot of corned beef sandwiches.
When she became an adult and followed a vegan diet, she still missed the taste so she created her own plant-based recipe with organic beets, chickpeas, and tomatoes.
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Jenny pitched her plant-based cold cut company Mrs. Goldfarb’s Unreal Deli on Season 11 of Shark Tank.
She went into the Tank seeking an investment of $100,000 in exchange for ten percent equity. She accepted vegetarian Mark Cuban’s offer: $250,000 for 20 percent.
This Shark Tank episode originally aired in November 2019. Since then, Mrs. Goldfarb’s Unreal Deli continues to get 5-star reviews on Amazon including “You need to eat it to believe it!”
The brand — which underwent an impressive makeover, see photos below — continues to expand retail distribution to grocery stores including Whole Foods and restaurants including Cali Fresh Mexican Grill and in a number of Quiznos retail stores.
New episodes of Shark Tank air Fridays at 8 pm on ABC, right before 20/20 at 9 pm.