“Man this is so surreal!” writes LeBron James, King of Basketball — and more. The surreal fact is that Nike will create a building on its main campus in honor of James, naming the building after him. The Nike building will house, among other departments, the Advance Innovation team and the all-important Nike Sports Research Lab. Can you say Swoosh? LeBron can — and in the most heartfelt way.
Superstar Drake didn’t think the news was surreal at all. Drake, the #1 Toronto Raptors fan and — despite that — friend of LeBron, simply replied “Well deserved.” And it sure is, of course. There is no active athlete with a bigger profile wearing the Nike swoosh today in America. Check out some of the LeBron Nike models available here.
Yes, Nike has American athletes Serena Williams, Tiger Woods, Kevin Durant and many other superstars in its stable, but none has the outsize profile of King James. Note: Williams and Woods also have buildings named for them at Nike.
Only the Portuguese soccer legend Cristiano Ronaldo outranks James in social media followers among Nike’s elite athlete corp.