The mystery that is NBA superstar Kawhi Leonard is a canvas that people love to project upon. So really there is no better partner with whom to launch a custom apparel line — Leonard brings a huge amount of fame and mystique, but without much baggage in terms of style or attitude. He’s sort of a tabula rasa. All business on the court and famously maybe a “fun guy” off the court, but the rest is unknown — a work in progress, at least for the public.
What an opening for The Griggs Brothas and Soren Custom out of San Diego! And they’re taking advantage of what’s quite literally a BIG opportunity. Look how the 6’7″ Leonard towers over his new partners, Clayton and Chris Griggs.
The Griggs brothers say it’s been great “getting to know” Leonard, whom they cheekily call “Mr. Fun Guy.” They’re reportedly getting to know The Klaw “on a personal level” as they “develop his brand.” Everybody in this happy pic is hoping the new Kawhi fashion brand towers over the fashion world the way Leonard towers over his new partners.
Granted, Kawhi looks pretty big even with his old partners like Toronto Raptors point guard Kyle Lowry: