On Season 10 of Shark Tank, 6’5″ former college basketball player (Pittsburgh State University) turned entrepreneur Cedric Cobb of St. Louis, Missouri puts on his finest blue windowpane blazer and pitches his men’s fashion accessories business, Best Wardrobe Solutions. The company is known for its invention of the Best Pocket Square Holder which retails for $20.
On Shark Tank, Cobbs has the good luck of pitching in front of the equally dapper clothing retail guru Daymond John. Plus, Robert Herjavec and Mark Cuban are also taking note of Cobb and his business pitch while wearing pocket squares.(Kevin “Mr. Wonderful” O’Leary is present also in a suit but sans pocket square.) Cobb goes into the Tank seeking an investment of $200,000 in exchange for 15 percent equity.
The Best Pocket Square Holder reminds us of three other men’s fashion accessories pitched on Shark Tank:
Total Tie Keep, which didn’t get a deal on Shark Tank in 2016 but did get former Shark Kevin Harrington to do a “As Seen on TV” infomercial for the brand;
Wurkin Stiffs (magnetic collar stays) which did get Daymond John to agree to a $100,000 investment but the deal later fell through; and
The Lapel Project (custom lapel covers) which made a $150,000 deal with Mark Cuban in exchange for 30 percent. Cuban has said it “is one of my all-time favorite deals.” John called the inventor Sebastian Garcia “the best salesman” he’s seen.
New episodes of Shark Tank air Sundays at 10 pm on ABC, right after American Idol.
In the video below, Cedric Cobb talks about his influences including his AAU coach Heywood Hunt who “got eyeball to eyeball with me and basically said to me ‘I believe in you’. When he said it, I believed him.” Cobb adds, “He breathed life into me.”