Simply Fit Board is an exercise device designed to slim one’s waistline, flatten one’s muffin top, improve one’s balance, strengthen one’s core, and tone one’s legs, all at the same time. The entrepreneurs behind Simply Fit Board are the mother-daughter team of Linda Clark (mother) and fitness expert Gloria Hoffman (daughter). Together they pitched Simply Fit on Shark Tank in November 2015. They went into the Tank seeking an investment of $125,000 in exchange for 15 percent equity. The Simply Fit Board duo made a deal with the Queen of QVC Lori Greiner — $125,000 for 20 percent.
After Shark Tank, Simply Fit has done over $160 million in retail sales and has launched in every Home Depot, Walmart, Bed Bath & Beyond and Kmart store in the U.S., and rolled out in Europe, Japan and Australia. Greiner called Simply Fit “an amazing Cinderella story.” Simply Fit has expanded the product line to include exercise workout DVDs featuring Rosalie Brown and exercise mats to use with Simply Fit Exercise Boards. [Related: Simply Fit Board’s Other Invention — Organic Play Clay]