Simply Fit Board is a molded, plastic exercise board that swivels. It was invented when fitness expert Gloria Hoffman was approached by her mother Linda Clark, who complained of the difficulties of getting rid of tummy fat in her sixties. Each board sells for $45 and is available in a variety of fun colors including Atomic Orange, Vibrant Lime, Electric Blue, Radiant Red, and Bright Magenta.
The mother/daughter team will pitch Simply Fit Board on Shark Tank (November 6, 9pm, ABC). Grandma Linda will steal the show for two reasons: Her physique is impressive, and she’s an experienced entrepreneur who knows how to sell. Simply Fit Board isn’t Linda’s first invention. She also invented Play Clay, a play dough made of organic ingredients. Unlike its big-name rival, Play Clay doesn’t stain, comes out of the carpet, and smells good. Play Clay comes in six different colors/scents: Cherryberry, sour green apple, orange sherbet, blueberry blast, pineapple punch, and grape bubblegum. But don’t worry – it doesn’t taste good, kids won’t want to eat it. A set of 5 rolls (each roll is about 5 ounces) sells for $13. (Sorry, that doesn’t include the $5 flat shipping fee.)