Simply Fit Board is an exercise board that swivels. It promises to slim your waistline, target your muffin top, improve your balance, strengthen your core, and tone your legs – all without the hard impact of jogging or running on a treadmill. The two women behind Simply Fit Board are the Colorado mother-daughter team of Linda Clark (mother) and Gloria Hoffman (daughter). The idea came about when Linda, a grandmother in her sixties, was battling the tummy bulge. Her fitness expert daughter went straight to work. And now look at Linda (see video below). She’s like a 21st century version of Jack LaLanne.
Linda and Gloria will pitch Simply Fit Board on Shark Tank, where potential investors Kevin O’Leary and Mark Cuban will demonstrate how fun and easy the boards are to use. Each board sells for $45 and comes available in a variety of fun colors including Atomic Orange, Vibrant Lime, Electric Blue, Radiant Red, and Bright Magenta. Shark Tank airs Fridays at 9pm on ABC.