The Pop is a self-protecting baby pacifier. Made of BPA-free silicone, when The Pop is dropped (and babies like to drop/throw things), the nipple pops back into a protective bubble. The nipple doesn’t get dirty so The Pop is ready for reuse without having to be cleaned. The inventor of The Pop, mother of two Nicki Radzely, pitched her business on Shark Tank in January 2018. She went into the Tank seeking an investment of $250,000 in exchange for 5 percent equity. She made a deal with Kevin “Mr. Wonderful” O’Leary — $250,000 for 10 percent.
The Pop comes in adorably named (trademarked) colors: oh happy grey, in teal life, make me blush, corally yours, and chin up buttercup, retails for $9.99, and is dishwasher safe. Since Shark Tank, The Pop has released five new colors: mint condition, i lilac you, navy about you, romaine calm, and why so blue, and a new product, The Chew. It’s a poppable teether available in hello, sunshine (yellow) and looks like rain (grey); also available for $9.99. The Pop is also available at Anthropologie.
In August 2018, The Pop introduced a new and improved Pop. The nipple locks into place for a gentler pullback, and it stays put until the Pop takes a tumble. “So if it falls out of baby’s mouth and onto their chest or crib, the nipple stays ready for them.” [Related: 27 Favorite Shark Tank Products — New List]
The Chew in action…