Montiel is a line of women’s activewear (tanks, tops, bottoms, bras). On The Profit, Marcus Lemonis meets the founder and CEO of Montiel, Maggie Montiel, at her Los Angeles office/4-bedroom house. While Marcus loves the quality of the product, “superior” is the word he uses, he thinks there could be more creativity when it comes to the design. When Marcus suggests adding a printed fabric (Montiel uses just 9 or 10 solid colors), Maggie says, “I would never do printed.” She says “I think it’s a little cheesy.” When Marcus asks, “How do you innovate?” Maggie says, “I do what I want.” Clearly, Maggie makes products that she likes and that fit her personality, but what about her 18-year-old customers? Maggie says her customers are women age 18 to 45. She counts Victoria’s Secret models Alessandra Ambrosio and Izabel Goulart as customers.
On The Profit, Marcus and Maggie have a spinning class wear Montiel clothing. They participate in the class too. After the workout, some of the women spoke up about what they would like to see, most notably different designs. Think Montiel will incorporate new looks? We haven’t seen any yet on Montiel’s Instagram account, although Montiel did release an olive color, for a limited time (see below). The Profit airs Tuesdays at 10pm on CNBC.