Former NFL football player Nate Lawrie (Buccaneers, Saints, Bengals) is the inventor and founder of Brazyn Life. It’s a collapsible foam roller, an accessory designed for workouts, anytime, anywhere. Most foam rollers don’t bend or fold but Brazyn Life’s The Morph does and can fit into a gym bag, backpack or carry-on luggage (see video below). Lawrie is pitching Brazyn Life on Shark Tank on October 29. During the presentation he asks the owner of the Dallas Mavericks, tech billionaire Mark Cuban, to help demonstrate the product. Cuban acquiesces and takes off his suit jacket to give The Morph Brazyn Life foam roller a whirl.
Brazyn Life enters the Shark Tank hoping for a deal like Simply Fit Board, another exercise/workout accessory which had people going crazy for the product before the show even went off the air. Simply Fit was one of the all-time Shark Tank winners, which put its inventors on the fast track to riches. The Morph inventor Lawrie goes in seeking a $225,000 investment in Brazyn Life in exchange for 10 percent equity in the company. Lawrie already has a number of professional athletes as spokespeople including Dallas Cowboys fullback Tyler Clutts, US Olympic Heptathlon champion Barbara Nwaba, and Crossfit athlete Chad Melton, among others. And of course, Lawrie himself isn’t just the owner of Brazyn Life, he’s a celebrity professional athlete spokesperson for the products himself. Brazyn Life’s The Morph sells for $68 on the company website. It’s available in gray and blue. Shark Tank airs Sundays at 9pm on ABC.