Emily Miller and Kimberly Jung are the two U.S. Army veterans behind the small business in Chicago, Rumi Spice. Both soldiers did tours in Afghanistan, where the spice saffron is abundant. Rumi Spice imports saffron threads which are handpicked from crocus flowers in Afghanistan. In the Rumi Spice facility in Chicago, the saffron is cleaned and packaged to sell to restaurants. Miller and Jung want to expand the business and its product line to include teas and skin care products. That’s why they’re looking for an investment on Shark Tank (May 5).
Rumi Spice is not a charity but “a very simple buying-selling economic partnership,” explains Jung. The trick is selling saffron which, due to the handpicking process, is very expensive. One ounce of Rumi Spice is $169. Don’t worry there are 0.5 gram pouches ($7.99) and a 2.0 gram bottle ($29.99) available on the Rumi site and on Amazon (see above). P.S. Rumi Spice is named after the 13th century Persian poet. Shark Tank airs Fridays at 9pm on ABC.