Sweetest Day is a time to let that special someone know they’re special. Sure, Valentine’s Day may get more attention, especially from florists, but young people in particular like the low-key tone of Sweetest Day to best express their amour. Sweetest Day falls on the third Saturday in October, which in 2015 is October 17. Legend has it that Sweetest Day was inaugurated by a Cleveland candy company that gave away sweet treats hoping to cheer the growing-shorter-getting-colder days of orphans and others who were confined to their homes. The holiday grew, especially in the Midwest where it originated — and the Internet, always busy turning local things global, further expanded the popularity of Sweetest Day.
Hallmark says it offers more than 70 Sweetest Day cards expressing everything from gratitude to romantic yearning, meant for everyone from friends and relatives to your one-and-only sweetheart. 80% of the greeting card company’s Sweetest Day offerings have a “love” or “romance” theme. Though the holiday’s origins date back to at least 1922, Hallmark has been making Sweetest Day cards for just about half a century, beginning in the mid-1960s. You can send one to your friend or your beloved or your uncle who lives near the Great Lakes by going to Hallmark.com. Or you can draw a Sweetest Day card yourself — uncles, especially, think that’s the sweetest.