Bill Cosby apparently asked his fans to have their way with him–and they responded by hammering the comedian with accusations that are the furthest thing from funny. Cosby’s idea–or the idea of his people–to modernize the image of the legendary comedian with a goofy, fun Internet play looks woefully naive. This week the official Bill Cosby site featured a bunch of photos of the Cosby with the instructions “Meme me.” It’s such a painfully misguided attempt to get jiggy with the web that one almost has to assume Cosby’s site was hacked.
Cosby has been under attack on the web recently after an attention-grabbing routine by comedian Hannibal Buress reinvigorated the debate about whether Cosby is a sexual predator, in addition to being a treasured, iconic comedian. Cosby may be far from a digital native, but this campaign seems more like the idea of a renegade hacker than a savvy PR team. Cosby is a multimillionaire–he’s not being guided by amateurs. If it was a hack, team Cosby has regained control of the site. All mentions of the Meme me campaign have been removed.
— Adam Hammer (@AdamHammer) November 10, 2014