On Season 12 of Shark Tank, former WNBA basketball champion Fran Harris pitched her new sports drink Electra. Yes, the former Proctor & Gamble executive is going up against Gatorade, which dominates the $23 billion industry.
Fran went into the Tank seeking an investment of $200,000 in exchange for 20 percent equity. She left with a deal with Barbara Corcoran: $100,000 with a $250,000 line of credit for 30 percent, contingent on Fran getting at least one professional athlete on board.
Since shooting the Shark Tank episode in August 2020, Fran reports “monkfruit was the sweetener” of Electra. “By the time the episode aired on January 8, 2021, we’d changed the formulation based on customer tests and feedback.” Fran explains it’s “Not uncommon to change formulations in the food and beverage industry, or to improve a product in any industry.”
New episodes of Shark Tank air Fridays at 8 pm on ABC, right before 20/20 at 9 pm. [BONUS: Stream any ABC show through the ABC GO Digital App found here. Download is FREE.]