On Season 12 of Shark Tank, the entrepreneurs behind the educational toy brand Pillar Learning pitched their storytelling robot CODI. They went into the Tank seeking an investment of $500,000 in exchange for ten percent equity. They had the good fortune of pitching in front of Robert Herjavec, father of two-year-old twins with his wife, former Dancing with the Stars pro dancer Kym Johnson.
Pillar Learning accepted Herjavec’s offer of $500,000 in exchange for 25 percent equity. Since the Shark Tank episode first aired in December 2020, CODI continues to get 5-star reviews online.
One customer wrote, in addition to the plethora of songs to play: “My 5 year old loves her Codi and her favorite function is that she can send voice messages to my phone and I can send them to her.”
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