On Season 11 of Shark Tank, eccentric crafter and entrepreneur Schuyler Ellers of Nevada City, California pitches his fashion brand Lord Von Schmitt. ABC describes the company as a “far-out textiles brand.”
Ellers designs crocheted clothing (leggings, rompers, jumpsuits, robes, skirts, underwear and even tiny swimsuits) for men and women. One of his taglines is: “Taking crochet further than you ever imagined!”
On the show, potential investor Daymond John, founder and CEO of retail clothing company FUBU, models one of Eller’s rainbow pattern shorts (see below). Ellers has named Daymond “the sexiest man alive.”
New episodes of Shark Tank airs Fridays at 8 pm on ABC.