UNIFORM is a line of affordable street wear made in Africa (by working mothers) and that donates a school uniform to an African child in need for every purchase. In countries including Liberia, kids are required to wear school uniforms in order to attend free public schools. If a family can’t afford a uniform, the child often stays at home. According to the World Bank, only about 41% of Liberian children are enrolled in school. The two entrepreneurs behind UNIFORM, Adam Butlein and Chid Liberty of Cedarburg, Wisconsin and New York City, are pitching their social enterprise on Shark Tank on January 13.
The sustainable, socially conscious company UNIFORM has already collaborated with a handful of celebrities including NBA Champion Shaquille “Shaq” O’Neal, “Tiger Mom” Amy Chua, and rapper A$AP Ferg, who released his “Traplord” clothing collection with UNIFORM which includes a logo tee, hoodie, military shirt, camp jacket, and TRAPLORD bucket hat.
Traplord is the title of A$AP Ferg’s 2013 debut album. (In slang, trapping means to hustle, to earn a living.) Keep in mind: A$AP stands for Always Strive And Prosper. New episodes of Shark Tank air Sundays at 9 pm on ABC. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New List]