The Bear & The Rat is a line of frozen yogurt dog treats made with real ingredients like peanut butter, applewood smoked bacon, and banana. Each treat is packed with billions of healthy probiotics. The founders of The Bear & The Rat, husband and wife Matt and Meg Meyer, pitched their pet food product on Shark Tank in October 2012 (the same year the couple had their first baby!).
The Meyers went into the Tank seeking an investment of $125,000 in exchange for 20 percent equity but, alas, they did not get a deal. Seven years after the episode first aired and The Bear & The Rat continues to grow. The company is currently celebrating its ninth year of business.
Back in 2012, the Meyers were hand-gluing the boxes and hand-filling each teeny tiny cup of The Bear & The Rat. Now the product is made in a facility that has automation to fill the cups. They’ve launched new products including frozen goat milk yogurt, and they’ve hired a national sales manager. New episodes of Shark Tank air Sundays at 9 pm on ABC. [27 Favorite ‘Shark Tank’ Products at Amazon]