Butter Cloth is a line of super-soft ready-to-wear men’s dress shirts made from 100% cotton that don’t wrinkle or retain body odor. Fashion designer Dahn Tran, his business partner Gary Falkenberg, and investor and celebrity spokesperson NBA basketball player Metta World Peace pitched Butter Cloth on Shark Tank in October 2018. Fellow NBA star Charles Barkley was a guest Shark but it wasn’t Chuck who invested in Butter Cloth. Fashion savvy Robert Herjavec invested $250,000 in exchange for 25 percent equity. Butter Cloth went into the Tank seeking $250k for 10 percent.
On Shark Tank, Herjavec said his existing companies could help Butter Cloth with their marketing efforts and to lower their customer acquisition costs (which Tran reported was about $40). Herjavec is living up to his promise. He’s helping to promote and sell The Robert Herjavec Collection (there are currently four shirts) under the Butter Cloth label (see below).
As Dahn says, “We put his picture and his signature on those four shirts and those four shirts are selling like crazy.” New episodes of Shark Tank air Sundays at 9 pm on ABC. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon]