The Skinny Mirror was a full-length mirror that made the person standing in front of it appear 5 to 10 pounds slimmer. It came in a variety of sizes — the smallest (13″ x 49″) retailed for $99. The entrepreneur behind Skinny Mirror, Belinda Jasmine from Sand City, California, pitched her business on Shark Tank in October 2015. She has said that retailers using Skinny Mirrors in dressing rooms could sell 18% more clothes than a normal mirror. The purpose of Skinny Mirror was to build self-esteem and to encourage those looking in the mirror to eat better and exercise on a regular basis. While Jasmine did not get a deal on Shark Tank, she did receive good, personal news. The month the episode aired, she learned that she and her husband were pregnant with her first child.
Seven months after the Shark Tank episode aired and one week before she had her son, Jasmine closed the doors to the business to “live the simple life.” She said the business just “wasn’t worth the stress.” In February 2018, Jasmine announced that she was having another baby and couldn’t be happier. All of that said, Jasmine would still love to see the The Skinny Mirror hit the mainstream market and is open to talking to anyone who is interested in licensing, manufacturing, or buying the Trademark and Company.