Two entrepreneurs from Brooklyn, New York, Nathan Coleman and James Brooks wore elephant costumes to pitch their business on Shark Tank in February 2017. They are the founders of The Elephant Pants, a line of comfortable harem pants made of fabric decorated with images of elephants. Their tagline is: “Save elephants, feel good.” Portions of their sales (10 percent) go to efforts to save elephants from poaching. They hit the $7 million sales mark after two years in business. Fellow New Yorker and retail guru Daymond John invested $500,000 for 15 percent with 2.5 percent in advisory shares. (This deal marked Shark Tank hitting its ‘$100 million in deals’ milestone.)
Since Shark Tank, a number of new products from The Elephant Pants have been introduced online including $30 kimonos, $28 sundresses, $28 plus-size harem pants, $12 headbands, $29 throw pillows in the shape of mascot Ellie the Elephant, and $22 shorts.
[related: 27 Favorite Shark Tank Products — New List]