The Longhairs is a brand built for guys with long hair. The long-haired thirtysomething inventors, Lindsay Barto and Chris Healy of San Diego, California, say it’s embarrassing to go shopping for hair ties because they’re always designed for women. Until now! The Longhairs sell “Hair Ties for Guys” online. (A four-pack retails for $12 on Amazon, see link/photo below.) Now Barton and Healy are pitching The Longhairs on Shark Tank (January 14). During their presentation, they get all the male sharks – Mark Cuban, Robert Herjavec, Kevin O’Leary and Daymond John — to wear wacky wigs and try the product. The Longhairs are seeking an investment of $95,000 in exchange for 10 percent equity.
Barto and Healy know how to sell — they’re the co-owners of digital marketing agency Round Two Creative Group. For Hair Ties for Guys they’ve created a commercial and have gathered more than 18,000 subscribers on YouTube. In their latest video, Barto and Healy talk about their experience preparing for their big moment on Shark Tank. They said they started a new fitness regimen together. The brunette, Barto, said they “hit the iron bank every morning at 5:30 to make their deposits for excellence.” Barto said their strategy was “to intimidate the sharks into a deal by sheer size of our biceps…and our flowing heads of lettuce.” Even the morning of their Shark Tank pitch, they hit the gym in the hotel and did their pitch while doing the circuit ten times. New episodes of Shark Tank (Season 9) air Sundays at 9pm and 10pm on ABC. [Related: 27 Favorite Shark Tank Products]