The founders of The Seventy2, Christian Schauf and Mike Escamilla pitched their survival kit backpack business on Shark Tank in October. They went into the Tank seeking $100,000 in exchange for 5 percent equity. They left with a $200,000 investment with Robert Herjavec for 10 percent. [The SEVENTY2 — Where To Buy $350 Survival Kit on ‘Shark Tank’]
One month later, former guest shark Ashton Kutcher gave a shout out to The Seventy2 when he posted the product via Apple.news on Twitter and wrote: “Maybe it’s from being a Boy Scout… but I love stuff like this sooo much.” Note: Kutcher has 19 million followers on Twitter. (Herjavec has less than 1M.) New episodes of Shark Tank air Sundays at 9pm on ABC.