Husband and wife team Gifford and Jennifer Briggs of Salem, Utah are the founders of DrainWig, a patented device to remedy hairy drain clogging problems. They’re pitching their product on Shark Tank on October 29. And when they say they announce that they’re seeking a $300,000 investment in exchange for 5 percent equity, Mark Cuban is the first to say “Wow.” Guest shark Sara Blakely of Spanx fame echoes Cuban. And Daymond John sighs, “Oh, boy.” The Briggs react to the Sharks’ reactions by bringing out their five daughters with gorgeous long hair to demonstrate DrainWig. Jennifer refers to the girls as “professional drain cloggers.” And they share one shower! The DrainWig is a chain that is placed and kept in a drain. A flower shaped stopper (or anchor) rests on top of the drain (leaving the holes of the drain exposed, not covered). After about two months, you just pull up the drain cover and out comes the chain which has somehow captured all the hair. Throw it away without having to touch one strand of hair. Guess what you do next — and what the Sharks are sure to love — you use another DrainWig chain! The Holy Grail of products is one that’s not only useful, but one that needs replacing from time to time. Proof that’s a tried-and-true business model? Remember even Amazon got into the battery business.
DrainWig is already available in big box stores including Bed, Bath & Beyond — a set of 2 is $9.95. And the product was recently “featured” in a funny scene on the sitcom The Good Place with Kristen Bell (see video below). Some sharks might wonder if the Briggs really need an investment or their connections. (DrainWig has also been on QVC already!). Shark Tank airs Sundays at 9pm on ABC.