Rumi Spice is an American company that imports saffron from Afghanistan to consumers in the United States. The three co-founders of Rumi Spice, Keith Alaniz, Kim Jung and Emily Miller, all served in the military in Afghanistan where they discovered saffron. It’s expensive to buy the spice in the U.S. because saffron harvested in Afghanistan is hand-processed. There is no automation. When the three founders pitched their business on Shark Tank earlier this year, they shared their idea of launching other saffron-based products including saffron butter and tea. When Mark Cuban offered the veterans $250,000 in exchange for 15 percent equity, they accepted the deal. (They went into the Tank looking for a $250,000 investment for five percent equity.)
Since Shark Tank, Rumi Spice has rolled out new and improved spice blends and brand new packaging (see photo below.) To celebrate the new look (and the re-airing of their Shark Tank episode on August 25), Rumi Spice is offering 20% off for the first 20 buyers with discount code BLENDS20. Shark Tank will return with new episodes with a special, 2-hour Season 9 premiere on Sunday, October 1 at 8pm.