The Style Club is a fashion brand that provides “celebrity fashion for teens.” The company partners with celebrities who are popular with teenage girls like Sophie Tweed Simmons (daughter of Gene Simmons) and then creates affordable limited edition collections based on their styles/looks. There are plenty of customized jeans and t-shirts with inspiring messages like “You Do You.” For those looking for a softer look, singer Kelli Berglund (from Disney’s LabRats) has teamed up with The Style Club to make a special line of dresses and skirts, too.
The founder of The Style Club is Hilary Novelle Hahn. She knows fashion, teens, and celebrities. Before The Style Club, at the age of 12 she opened for Destiny’s Child and Christina Aguilera. On tour, she used to customized her own jeans before Levi’s took notice and she became the “Levi’s Girl” on tour. Now in her early 30s and with a Columbia University degree, Hilary will pitch The Style Club on Shark Tank (November 4) which airs Fridays at 9pm on ABC. It looks like she might get a bite from Lori Greiner, who posed with a Style Club model on Instagram (see below). Hilary is also looking for Style Ambassadors to help spread word about the brand — the gig comes with “major free swag” while you “grow as a style influencer.”