On The Profit, Marcus Lemonis travels to Dallas, Texas to visit one of the ten Tea2Go franchises. Lemonis is quick to ask questions. He notices people staying and drinking their tea. “Why is it Tea2Go, why isn’t is Tea2Stay?” The owners of Tea2Go, a father and son, don’t have an answer to that question. When Lemonis discovers there’s only one container of tea to purchase, he asks, “Are you guys trying to kill this store?” When Lemonis asks why there isn’t coffee as an alternative and why there’s nothing to eat, the father says, that’s “another cost issue.” Lemonis doesn’t like that answer. He says, ‘If you don’t have enough money to put some muffins on the table, you shouldn’t be in business.”
In the same conversation, Lemonis asks the father if he likes tea. The father says, “I’m not a tea drinker, no.” But it’s more than muffins and coffee. The Profit is promoting the episode saying that if the Tea2Go “father and son can’t separate their business and personal lives, their tea shop franchise will be over.” The Profit airs Tuesdays at 10pm on CNBC.