The Fish Call is a floating, electronic fish attractor that uses sound and vibration to attract fish. It uses three AAA batteries. “Turn it on, toss it in, and cast it around,” says the Fish Call website. The founders of the product, father and son Jeff and Jack Danos, are pitching their business — TactiBite — on Shark Tank.
The product/business has a lot going for it. For starters, the Danos raised $110,000 via a Kickstarter campaign when their goal was $10,000. Two, the margins are good — one Fish Call sells for $100. Three, it appears to work (see video below). After watching The Fish Call in action, some question if using it is a form of cheating. The Danos say it’s not. “It’s just a new, high-tech way of helping fishermen. If you think about it, fish finders, lures in general, and even the boat itself are all used to better your chances and could all be considered “cheating”! Shark Tank airs Fridays at 9pm on ABC.