Tapstack has managed to carve out its own space in the crowded social media landscape. Tapstack, which just added a powerful feature that lets users save taps in a shared album, is a very personal, immediate technology. 2paragraphs caught up with Tapstack CEO, Onno Faber, and asked one question.
2paragraphs: Tapstack was already popular and now it’s redesigned and ready for even bigger impact: Why is the app connecting with so many people?
Onno Faber: Our users have always loved the personal, authentic and spontaneous content on Tapstack from the day it launched. The instant tap/send user interface we’ve developed is as the core of this. It allows people to just share a moment when someone’s on your mind, without having to overthink it or waiting for a direct response. Building on the personal nature of the product, we’ve now introduced the creation of groups, so you can for example create a friend or family group. Also, the ability to save the Taps you love in shared albums between the sender and the recipient, keeps the privacy intact while being able to go back to relive those moments.
What makes a Tap unique is that it’s a moment spontaneously shared with someone on your mind (a photo or video) – because you create & send it in one go. This creates a kind of intimacy that sharing something on social media can’t deliver.