After a 15-year career as a professional rodeo cowboy, Ryan Ehmann suffered from chronic back pain. He saw a number of doctors but wasn’t satisfied with the outcome so he found his own physical solution to ease the pain and stay in shape. He created the Cowboy Fit Zone workout — which he promises will take off 12 inches from one’s waist after 12 workouts. The enthusiastic Ehmann showed off his washboard abs on Shark Tank while pitching the Cowboy Fit Zone.
Ehmann got a deal ($120k for 25 percent) with investor Daymond John who has helped rebrand the product as Cowboy Ryan’s Rodeo Bootcamp. The kit comes with a rodeo ball, lasso, resistance reins, and DVDs. It’s selling on his website for $179. Or you can buy just the 12 Wild West Workout DVDs — without all the equipment — for $59.