Emergency medicine doctor Amy Baxter of Atlanta has seen a lot of people with a fear of needles. She’s also the mother of three kids who dreaded taking her toddlers to the pediatrician to get their immunizations. She says she got the idea for her pain blocker Buzzy while driving home from work one night. She said: “My hands were vibrating because the steering wheel was unbalanced because the tires were unbalanced. And my hands got numb. And I was like, I don’t need water, or motion, I just need a vibrator!”
Dr. Baxter created Buzzy, a drug-free pain blocker that provides relief in seconds with a cylindrical motor and a cold pack. The vibration and ice overwhelm the body’s pain nerves. In 2009, she sold 30,000 units at $40. Baxter took a sabbatical from her medical practice to work solely on Buzzy. She pitched her business on Shark Tank and got a number of offers from Kevin O’Leary, Robert Herjavec and Mark Cuban, but she turned them all down. Today, more than 5,000 hospitals and clinics use Buzzys. Buzzy is currently availabe for consumers on the website and on Amazon.