Danny Grossfeld is the savvy entrepreneur behind HotShot USA. HotShot is a line of ready-to-drink coffee in a can. There’s no pot to brew or coffee sleeve to buy, you just pop open the can and drink it. The can is kept at the perfect coffee hot temperature (140F) in the company’s HotBox, which can hold and heat nine cans at once and for up to three months.
Grossfeld, who’s from Long Island, New York, got the idea to launch HotBox while traveling in Japan where the market for hot canned coffee is US$14 billion. HotShot is available in the US in five flavors – French Vanilla, Caramel, Espresso, Hot Chocolate, and Black. A six-pack of 8 fl. oz. cans is being sold on the HotShot website for $26.99. A 12-pack with HotBox included is selling for $69.99 (shipping included).