Pat Yates of Louisville, Kentucky is the entrepreneur behind Happy Feet Slippers. Yates has been selling the slippers since the 1990s mostly in mall kiosks. The brand got a big boost after reality TV star Snooki started wearing them on the MTV show Jersey Shore. Yates is no dummy. He got Snooki to design her own line of plush animal slippers which is incorporated in the Happy Feet brand.
Since making a deal with Robert Herjavec on Shark Tank, Happy Feet was able to make licensing deals with the NBA, NFL, MLB, and NCAA. There are now more than 450 styles of Happy Feet Slippers to be found on amazon and on the Happy Feet website. That’s a lot of slippers! Prices range from $20 to $30.