Burger King may not be using the “have it your way” slogan anymore, but BK caters to its customers’ taste. In the US that means the introduction of the Halloween Whopper — a visually striking offering that gives the traditional Whopper a macabre flair with a black bun. (The bun is said to be colored by the addition of A-1 Steak Sauce.) Americans like a new thing, and they don’t begrudge you a gimmick either. So in the season when Adam Sandler’s Hotel Transylvania 2 is raking in scary money at the box office, Burger King could win some serious loyalty for its spooky Whopper, making the Halloween Whopper an annual affair. It is cool looking.
But if BK really wanted to scare US eaters on Halloween, it would deliver what it invented to cater to its Japanese customers: The Black Burger. Or “Kuro” burger in Japan. The Burger King Black Burger has a more intimidating bun than its American cousin and even features black cheese. Yes, black cheese. Supposedly blackened by bamboo charcoal. But wait for it. Black ketchup, too.