The League dating app is all about exclusivity. For “smart, busy & ambitious” singles, the company actually says it’s for people who don’t need it. (“You don’t need a dating app — you’re too popular as it is.”) The media has dubbed The League a “Tinder for elites.” The League is selective — that’s its primary selling point — just like that other famous league, the Ivy League, which the name is surely meant to evoke. If success in the world is about connections, both these leagues are intent on providing the best ones.
The League started in San Francisco earlier this year. (It was founded by Stanford grad Amanda Bradford, who happens to have the “leaguest” name possible.) Now the exclusive app is launching a beta version in New York. And The League is launching without Android capability. Now that’s saying something about Apple’s penetration with the high-end consumers. The League feels confident it can tap into the best and the brightest (and the richest) young singles in New York by going iPhone only. At least for now. And you know, in dating timing is everything.