Beginning in August the Apple Watch will be available at more than 300 Best Buy stores in the US. It’s the first time the Apple Watch will be available outside of Apple-owned outlets, including Apple Stores and Apple.com. Best Buy will also make the Apple Watch available online at BestBuy.com.
Just months ago during the frenzy caused by the launch of Apple’s signature new product, Apple was discouraging customers from seeking to purchase the Apple Watch even in its own stores. The company told employees to encourage buyers to buy online at the Apple.com. Demand was extremely high at launch — the Apple Watch is said to be Apple’s fastest moving product ever — and Apple moved swiftly to mend some perceived supply chain weaknesses. In supplying Best Buy, Apple clearly announces it can meet any demand for the watch. Best Buy is already a large Apple product retailer, selling iPads, iPhones, MacBooks and more.