An avid Apple watcher with a strong predictive track record says that orders for the Apple Watch have already “exceeded 2.3 million units.” Ming-Chi Kuo, an analyst with KGI Securities says the only thing potentially holding Apple back isn’t demand, but supply chain bottlenecks. (The complexity of the small vibrators in the watch and the high performance expectations of AMOLED display could slow Apple’s ability to expand its supply chain.)
Apple has targeted June as a delivery date for its Apple Watch pre-orders–but the company is smartly managing expectations there and will probably deliver earlier. About 85% of the pre-ordered Apple Watches are believed to be the Apple Watch Sport model, which is either $349 or $399. Taking the rough average of $375, and using 85% of the 2.3 million units (1.955 MM), that would mean Apple has collected $733,125,000 on just the Apple Sport so far. If 15% of the orders are for the regular Apple Watch, as suspected, at an average of $575 per unit, that another $198, 375,00. Altogether that’s $931 million plus. And that doesn’t even count today’s orders! Or the extras like the wide range of bands for sale.