Google has been testing “push technology” in its Chrome browser and the new beta release, Chrome Beta 42, will contain the feature. Engadget says the Push notification allows “well-made mobile websites” vetted by Google to send users notifications even when their browsers are closed. (Push tech is praised for battery conservation–if Chrome app is closed it isn’t sapping your battery resources.) But early reactions show Chrome Push causing some concern about a level playing field.
David Brinton comments that Google’s vetting will give even bigger advantage to “Google’s corporate crony sites,” a setback for small business competitors. He compares the perceived advantage big players will have using the new feature to similar advantages sites like Walmart and Amazon already enjoy in search and Adsense. Another commenter agrees with Brinton “100%” about how Google is leveraging its hegemony. But others like Paul Kinlan say “rubbish….[Push is] about making sure the user has a good experience.” Another user thinks Brinton sees only “Conspiracy! Conspiracy everywhere!” Of course, just because you’re paranoid doesn’t mean they aren’t after you.