On Sunday it’ll be just a little more expensive to get your Disney on. The Walt Disney Company will push beyond double digit pricing at Disney World in Florida, raising the one day ticket price to $105 from $99 per person–for visitors age 10 and above. Admission to California’s Disneyland will rise to $99, up from $96. Admission for kids 3 to 9 will also cost more–$99 at Disney World, $93 at Disneyland.
Disney customarily raises prices annually. But one big reason for this price hike is to encourage the purchase of multiple day and annual passes, which offer a discount on the per day cost in exchange for a multi-day commitment by customers. Entertainment businesses are increasingly motivated by return visitors and time spent in their environments (from apps to theme parks)–the longer you stay the more branded content Disney can deliver and the greater the point-of-purchase revenue opportunities. Last quarter Disney announced its theme park revenue was up 9 percent to $3.9 billion with more people than ever visiting each of its parks.