Or hay-WIRED in the case of one brand graffiti artist who decided to use the personalized Twitter invite from Puma to promote the power of cocaine. (See below.) Here’s what happened. Technology is cool and fast. So Puma said hey autographs are so old school, let’s do fastergraphs. The #fastergraph hashtag was born. You could use it to get a personalized message from one of the soccer stars in the Puma brand universe.
Great idea! Probably delighted thousands of 12-year-olds who got the equivalent of “Jimmy, don’t listen to the haters” from the likes of AC Milan’s Mario Ballotelli, with his 2.8 million Twitter followers. But then instead of “Jimmy” somebody submitted “Ebola” and Ballotelli’s message read “Ebola, don’t listen to the haters.” That was just the beginning of the creative not-what-Puma-was-looking-for submissions.
— T Fash (@TIMIFASEHUN) August 18, 2014