On his new album Mandatory Fun, ‘Weird Al’ Yankovic rips up Pharrell’s “Happy” and Robin Thicke’s “Blurred Lines,” but it’s his especially lighthearted parody of Lorde’s “Royals” that people are really wrapped up in. It’s pretty much a song about aluminum foil, which Weird Al praises as “the best” and a “secret weapon.” The video has had nearly 6 million views on YouTube.
Alcoa is the the world’s largest supplier of the aluminum used for aluminum foil. On July 9, before the posting of “Foil,” the stock of Alcoa languished at $14.75. After the release and widespread sharing of “Foil,” Alcoa stock jumped to $16.50! Maybe it’s coincidence, or maybe Weird Al’s influence is just that powerful. In the song he affirms he never “bothers with baggies, glass jars, tupperware containers.” In “Foil” he sings, “I deal with fungal rot, bacterial formation/Microbes, enzymes, mould and oxidation/I don’t care, I’ve got a secret trick up my sleeve.” Branding, you know?