Quilted handbags queen Vera Bradley reported a net loss of $4.1 million for the current year first quarter. Revenues from this quarter totaled $101.1 million. In the prior year first quarter, the company’s net revenues were $112.2 million.
To help steer the company back on track, Vera Bradley hired Theresa Palermo as EVP, Chief Marketing Officer. She comes from the luxury watch company and fashion brand Fossil Group. Her first day on the job will be June 22, 2015. Vera Bradley’s CEO Robert Wallstrom said: “Marketing is a key focus for Vera Bradley as we work to create excitement around our brand and introduce consumers to our myriad of new products. We are anxious for Theresa to get started."
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