The Sony hack currently roiling the entertainment industry is turning into a giant free ad for Cyber Dust. Privacy is increasingly unprotected--and the Internet cloud is about as secure as the cumulus clouds you fly through in an Airbus from New York to LA. Saving old messages in a massive record of what you once said looks increasingly undesirable--and very 20th century. Especially when the context around your communications vanishes and the raw material, without context, gets easily manipulated. Why not have your messages disappear along with the context? Why should all your feuds and affairs live forever?
Cyber Dust is secure. It sends fully encrypted messages that self-destruct. Or as the Cyber Dust site explains: "messages delete forever & never hit a hard drive." Cyber Dust treats your texts like your voice. Everything you say isn't recorded so it can come back to bite you--why should your texts? Or photos? When the Sony hack revealed some contentious communications between billionaire Shark Tank star Mark Cuban and a top Sony exec, Cuban coolly responded to the exposure by noting that he and the exec now communicate through Cyber Dust. Expect that to become a trend in Hollywood--and elsewhere.
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