Selena Gomez‘s Rare Beauty brand is seemingly everywhere — so it’s hard to remember that the brand is only two years old. (Of course, two years in the lives of the brand’s average customer is a good percentage of the life lived so far — Rare Beauty skews young!)
The brand has been a huge success by any measure, let alone considering that it was launched at the height of global pandemic restrictions. And yet despite that challenge, at the two year mark, Gomez’s brand finds itself in the chase against the two juggernaut online celebrity beauty brands, Rihanna‘s Fenty Beauty and Kylie Jenner‘s eponymous line.
Rare Beauty’s CMO Katie Welch recently gave a great interview to Nilay Patel at The Verge, revealing that Rare Beauty now employs 80 people. That’s an impressive number, especially considering that Fenty Beauty, now partnered with luxury giant LVMH, employs approximately 200 people.
Here is some Rare Beauty product on display on a very famous face.