Sonnet James is a line of playful dresses designed for mothers with young children. The comfortable and stylish dresses that feel like pajamas are the creation of Whitney Lundeen, a young mother from Palo Alto, California. Lundeen wore one of her Sonnet James print dresses (Coco – Floral, $138), when she pitched her clothing company on Shark Tank in January 2019.
Lundeen had the good fortune of pitching in front of guest Shark Sara Blakely, founder and CEO of Spanx, and mother of four children under 9! Lundeen went into the Tank seeking an investment of $350,000 in exchange for 25 percent equity. She accepted Blakely’s offer, which was exactly what she sought — $350,000 for 25 percent — before any of the other Sharks had a chance to make an offer.
After the Shark Tank episode aired, Blakely wore the same Sonnet James dress Lundeen wore for her pitch, for her Give Atlanta magazine cover shoot (see photo/video below). P.S. The name of Lundeen’s label, Sonnet James, is a combination of the two names she had chosen for her sons if they have been girls. (Her boys are named Eero and Satchel.) Check out Sonnet James’ new jumpsuits, too.
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Dead. Died. #Repost @sarablakely ・・・ I made a deal on @sharktankabc with Whitney Lundeen from @sonnetjames!!! She makes really cute dresses that are easy to clean.. so you can play with your kids without sacrificing style. I was touched by Whitney's story.. and I loved her dresses so much I wore one of them for the cover of the GIVE issue of @atlantamagazine. @Spanx has allowed me to invest in women and give back beyond my wildest imagination, and I'm excited and proud to support @sonnetjames on her journey! #SharkTank #SonnetJames #Giving #Entrepreneur #WomenSupportingWomen #WomenElevatingWomen #PayItFoward