R. Riveter is a line of handbags made from upcycled military materials (green canvas, black waxed canvas, USMA wool, brown leather) and manufactured by military spouses. Each bag is marked with a number representing an individual military spouse. The founders of R. Riveter, Army wives Lisa Bradley and Cameron Cruse (Riveter No. RR001), pitched their fashion forward business on Shark Tank in February 2016. They left with a deal from billionaire Mark Cuban — $100,000 in exchange for 20 percent equity.
Since Shark Tank, R. Riveter has launched R. Riveter Marketplace (which sells products sold by veteran-owned companies including Shark Tank winners Bottle Breacher and Combat Flip Flops). The company also opened a flagship store in Southern Pines, North Carolina. And in 2018, R. Riveter made it on the Inc. 5000 List (#386), and continues to expand the product line with new designs including the Whittle – a leather purse worn around the waist. New episodes of Shark Tank air Sundays at 10 pm on ABC, right after American Idol. [Related: 27 Favorite ‘Shark Tank’ Products — New List]