The GameFace Company makes peel-off full-face masks for sports enthusiasts who like to show their team spirit on game day. Over the years, American sports fans have painted their faces (and sometimes bravely their bare chests) to cheer their favorite teams during live games.
There are no boundaries to this long standing tradition — hockey, football, basketball, baseball — people like to get dressed up and go crazy at live sporting events. While painting one’s face might sound like fun to some, it’s not for everyone, especially when it comes time to remove the paint. That’s why Doug Marshall of Tyler, Texas invented The GameFace Company. He pitched his solution to game day face paint — a temporary face tattoo — on Shark Tank in January 2013.
Marshall went into the Tank seeking an investment of $450,000 in exchange for 25 percent equity. Marshall was upfront saying $300k of the investment would be his salary, as he’s been running the business part-time. Marshall landed a deal with NBA Dallas Mavericks owner Mark Cuban and the Queen of QVC Lori Greiner: $450k for 35% with a yearly $80k salary with a 10 percent royalty until they get their money back.
Since Shark Tank, in order to keep up with demand The GameFace Company had to change its manufacturing process and was projecting more than $2 million in sales according to a Shark Tank update. In 2017, according to Marshall’s LinkedIn account, he launched another business, Dallas Commercial Roofing in the Dallas/Fort Worth area. New episodes of Shark Tank air Sundays at 9 pm on ABC.