Pavlok is a silicone wristband device that uses small electrical shocks (up to 150 volts of “zaptic feedback”) to help the user break bad habits including nail biting, eating sugar, smoking. The founder and CEO of Pavlok, Maneesh Sethi, pitched his business on Shark Tank in May 2016. He went into the Tank seeking an investment of $500,000 in exchange for 3.14 percent equity. While Mark Cuban called the Stanford grad a “con artist” for not having scientific studies to back up his product’s behavioral claims, Sethi did receive an offer from Kevin “Mr. Wonderful” O’Leary ($500k at 7.5 percent interest for 3.14 percent). Sethi declined and walked away without a deal.
In October 2018, Sethi announced on Facebook that since June 2018, Pavlok “sales have gone up, costs have dropped by over $100,000/mo, Pavlok is profitable, wholesale deals are coming through, and our coaching program is beginning to blossom.” The company is also looking into building Pavlock Chat into the app as it’s launching its The Shock Clock 2, which is guaranteed to wake you up on the morning (see video below). New episodes of Shark Tank (Season 10, 2018) air Sundays at 9 pm on ABC. [Related: 27 Favorite ‘Shark Tank’ Products]